Product launches that let people touch the future

A launch has one job: make people understand and want the new thing. A covered plinth and a speech does part of that. An interaction people can walk up to and try does more, because a product someone has used lands harder than a product someone has watched.

We build that interaction. You bring the product and the story; we build the way the room meets it, brand it to the launch, run it on the night, and tell you afterwards who leaned in.

Most of a launch budget goes on one big moment: the drop, the cover coming off, the first look. Then the moment passes and the room goes back to drinks. The product never gets touched, and nobody leaves with anything to share.

An interactive reveal keeps the moment alive after the applause. People queue to try the thing, the product explains itself as they do, and each of them leaves with a branded clip or image that carries the launch to everyone who wasn't in the room.

• An NFC product showcase where guests tap the product, or a cube beside it, to unlock video, specs and 3D detail. The product becomes its own presenter.
• A custom immersive installation: projection, sensor-reactive surfaces and multi-touch built around the product, for launches where the installation is the story.
• A digital slingshot that puts guests and the product on a giant screen, for launches that want energy and a crowd.
• Share machines: the AI photo booth and the 360 video booth, so every guest posts the launch for you.
• A photo mosaic wall that builds the product's key visual out of the guests in the room.
• A custom AI experience or a bespoke interactive build when the launch needs something made only for it.

We design and code these, so the experience is built around your product rather than borrowed from someone else's.

1. Brief. You share the product, the launch format, the venue and the audience.
2. Concept. We propose how guests meet the product and show it in your branding.
3. Build. We fabricate and code at our workshop and test before load-in.
4. On-site. Our crew installs and runs the experience through the event.
5. Report. You get the engagement and share data back.

Consumer product launches, auto and tech reveals, retail and showroom openings, dealer and channel launches, and internal launches where staff need to understand a new product before they sell it. If the product is physical, an NFC or immersive reveal suits it. If it is software or a service, a custom interactive tells the story a plinth cannot.

A room that understood the product because it touched it, a stream of shares that reached the people who weren't invited, and a record of who engaged most. For a launch measured on reach and recall, that is the difference between a nice evening and a result.