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Custom Solutions
Custom Interactive Games
Your brief. Our build. Unforgettable.
Bespoke interactive games built from scratch for brand activations and product launches across Mumbai & India.
Starting Point
Your brief
Build Time
2–8 weeks
Branding
End-to-end
IP
Reusable across events
What Are Custom Interactive Games?
When a brand has a specific story — a campaign theme, a product metaphor, a positioning idea — off-the-shelf games will not carry the message. We design and build an interactive game around the brief, for brand activations and product launches across Mumbai and India. Concept → sketch → build → deploy → operate, all under one roof.
Past example: we built a custom reaction game for ClickHouse — the open-source analytics database — that put their query-speed positioning into the hands of every conference attendee. Most of our signature products started this way, as a client brief. Batak Pro variants, NFC Cube, gamified cycling, AR puzzles — each one began as "can you build something that does X?"
Have a brief for an activation in Mumbai or across India?
Share the idea — we'll come back with a scoped concept and quote in 48 hours.
How We Build It
1
Brief
You share the campaign, product story or event goal. We ask the hard questions up front.
2
Concept
We return with two or three game concepts mapped to your brief — sketches, mechanics, tech plan.
3
Build
In-house team builds the hardware, software, content and branded shell. 2–8 weeks typical.
4
Deploy & Operate
Setup, trained operators on-site, teardown. You keep reusable IP for future events.
Why Build Custom?
Campaign-Perfect Fit
Every mechanic ties back to your brand story — not a generic game with your logo pasted on.
End-to-End Branding
Hardware shell, UI, sound, output assets — all designed to your brand system.
Reusable IP
Built once, deployable across roadshows, exhibitions and offsites for a year.
In-House Build
Design, engineering, software and operations — all under one roof. One point of accountability.
What's Included
- ✓ Concept workshop and game-design document
- ✓ Custom hardware, software and content build
- ✓ Fully branded shell — physical and digital
- ✓ Analytics and lead capture (where relevant)
- ✓ On-event operators and technical support
- ✓ Setup, operation and teardown — pan-India
- ✓ Post-event asset handoff (reusable for future activations)
- ✓ Service-level warranty and maintenance support
Frequently Asked Questions
What kind of custom games does Octra X build?
Custom interactive games for brand activations — projection games, sensor-based challenges, AR experiences, leaderboard-driven competitions. We build from brief to deployment around your specific campaign.
What is the typical timeline for a custom build?
A simple custom game takes 4–6 weeks from brief to live. Complex builds with sensors, custom hardware, or bespoke AI models can take 8–12 weeks. We share a roadmap at the kick-off call.
Do we own the game after the campaign?
License terms depend on the build. Standard: single-campaign use license. We also offer perpetual licenses, exclusive IP transfer, or revenue-share extensions — discussed at kick-off.
Can we test the game before our launch event?
Yes. We do a full dress rehearsal at our Mumbai studio or your venue 5–7 days before launch. You sign off, then we lock and ship to event day.
Have an Idea? Give Us the Brief.
If you can describe the experience you want, we can bring it to life. We design, build and deploy tech-powered event experiences from scratch — across Mumbai and all of India.
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