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AR & Immersive
Custom AR Experience
AR engineered for your campaign.
Bespoke AR builds — tracking type, hardware, environment all chosen for your event.
Build Time
3–8 weeks
Tracking
Hand, world, marker, location
Hardware
Kiosk, mobile, projection
License
Single or multi-campaign
What Is a Custom AR Experience?
When the AR Hand-Tracking Game or AR Snap Puzzle do not fit the campaign, Octra X builds a custom AR experience from scratch. The tracking method (hand, body, marker, world or location), the hardware (kiosk, mobile, projection AR), the environment and the activation mechanic — all chosen for your specific event.
Custom AR is where we land the brief that says “something nobody else at the event will have.” Each build ships with branded visuals, custom interaction logic and an Octra X operator on-site.
Got an AR brief that does not fit a template?
Get a custom quote — tracking, hardware, timeline, price.
How a Custom AR Build Runs
1
Brief
Discovery call: campaign goal, audience, venue, success metric
2
Tracking Choice
We pick hand / world / marker / location tracking for your context
3
Build
3–8 weeks; weekly demos so you steer the experience
4
Dress Rehearsal
Full sign-off on-site 5 days before event; deployed by our team
Custom AR Suits These Events
- ✓ Tech and automotive brand launches
- ✓ Exhibition hero booths
- ✓ Retail and mall pop-ups
- ✓ Conference demo moments
- ✓ Multi-city activation tours
- ✓ Outdoor location-based experiences
Why Choose Custom AR?
Differentiated
Bespoke mechanic guarantees nothing similar at the event next door
Fit-for-Purpose Tracking
Hand for kiosks, world for venues, marker for cards, location for outdoor — chosen to your brief
Brand-Native Visuals
Every visual element designed against your brand book, not a vendor template
Operator-Ready
Trained Octra X team on-site; no AR vendor handover headaches for you
What’s Included
- ✓ Discovery, scope and tracking-tech choice
- ✓ Custom AR engine and game logic build
- ✓ Hardware procurement and configuration
- ✓ Branded UI, sound, visual assets
- ✓ On-site operator and tech support
- ✓ Setup, operation and breakdown
- ✓ Post-event engagement report
Frequently Asked Questions
What does a Custom AR Experience involve?
A bespoke augmented reality build engineered for your event — tracking type (hand, body, marker, world or location), hardware (kiosk, mobile, projection), visuals, and game or activation mechanic, all chosen to fit your brief.
How is this different from your AR Hand-Tracking Game or AR Snap Puzzle?
Those are off-the-shelf AR products with a fixed mechanic. A Custom AR Experience starts blank — we design the mechanic, tracking method and visuals from scratch around your campaign goal.
What hardware do you typically deploy?
Most builds use kiosk-camera setups (no headsets). For specific use cases we also deploy mobile AR (handed-out phones with branded app), projection AR (no devices for the user) or location-based AR.
Build timeline?
Standard custom AR build is 3-6 weeks from brief to dress rehearsal. Complex builds with bespoke hardware or new tracking integrations can run 8-12 weeks. Lock-in date is fixed 5 days before the event.
Is there an IP transfer option?
Yes. Standard license is single-campaign; we also offer multi-campaign, exclusive use, or full IP transfer depending on the deal. Discussed at the kick-off call.
Want AR Engineered for Your Campaign?
Tell us the event, the audience and the mechanic you have in mind. We’ll come back with a tracking recommendation and a quote.
Related Searches
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